Expert tips for scaling
your app marketing

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  • Apple Search Ads
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Use all 4 Apple Search Ads placements to scale up your campaigns
Doron Wagner, Director of Media Innovation at Luna from Unity
After some time running search results campaigns on Apple Search Ads, it might feel like you’ve maxed out all your keywo...
  • apple search ads
  • user acquisition
How to scale your Apple Search Ads campaigns
Matthew Skurnick, Director of Product Growth
*This post was last updated on March 17, 2023 Apple Search Ads has become one of the most important channels for app...
  • apple search ads
  • user acquisition
Introducing Luna’s free solution for Apple Search Ads
Jasmine Cohen
Luna from Unity is giving app and game developers of all sizes the opportunity to try out our Apple Search Ads suite of ...
  • apple search ads
Appfest 2022: The next generation of ironSource innovations
Daniel Godley
Omer Kaplan, CRO, and co-founder of ironSource, spoke at Appfest 2022 on the philosophy behind ironSource’s innovations....
  • ab testing
  • apple search ads
  • ...
    • web3

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Optimizing custom product pages for your Apple Search Ads search results campaigns
Ziva Shapiro
Custom product pages complete guide for Apple Search Ads search results campaigns At Luna, we’ve seen advertisers accou...
  • apple search ads
Webinar: How to scale up Apple Search Ads' new placements before the holidays
Tune in to hear Matthew Skurnick, Director of Product Growth at ironSource Luna, offer best practices for optimizing per...
  • apple search ads
Case Study
WorldRemit uses ironSource Luna’s Optimization Center to decrease CPA on Apple Search Ads
WorldRemit, WorldRemit
WorldRemit is a remittances provider that enables its customers to securely transfer money to over 130 other countries. ...
  • apple search ads
How Luna’s integration with Sensor Tower helps you find the right keywords at scale
Yotam Wimmer, Director of Product Management
With 600 million users visiting the App Store each week and an average conversion rate of 50%, Apple Search Ads represen...
  • apple search ads
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