Apple Search Ads Optimization Platform & Partner

Run better Apple Search Ads campaigns with Luna

Find high potential keywords efficiently, deeply analyze campaign results, and automatically optimize bids with Luna, the all-in-one marketing platform.

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Trusted by leading app and game businesses:

Designed to take your Apple Search Ads campaigns to the next level

Suite of campaign management tools tailor-made to complement Apple Search Ads Advanced

One dashboard to unify all your data – from channel to MMP, internal BI, and keyword intelligence

Built-in keyword discovery and smart bidding to help you scale search results performance while decreasing your workload

After six months our clients see:

+42%

IPM increase

-24%

CPI decrease

Give your campaigns a boost with Luna

Apple Search Ads analytics

Take a deeper dive into performance

See the full funnel by unifying data from your Apple Search Ads campaigns, MMP, and internal BI system. Then analyze keyword and custom product page performance, track impression share, and optimize your campaigns towards KPIs, like ROAS, CPI, and CPA.

Keyword discovery

Find new, high quality keywords at scale

Identify new keywords and seamlessly integrate them into your Apple Search Ads search results campaigns, all on the Luna platform. Partnering with Sensor Tower, a leading app intelligence platform, we bring you the best source for competitor intelligence and recommend high potential keywords. You’ll make smart decisions based on impression share, keyword ranking, and bid status.

Apple Search Ads campaign optimization

Scale up with automated bids

Luna’s Optimization Center algorithm automatically finds and recommends the bid price each keyword needs to scale for search results campaigns – so you can save time and increase efficiency. Plus, you can review every recommendation for more control.

Advanced keyword management

Manage ad operations in bulk

Boost efficiency and save valuable time on your ad ops by managing bids, keywords, and campaigns in bulk, with a suite of tools layered on top of Apple Search Ads Advanced for search results campaigns.

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See how industry leaders like you drive growth with Luna

Playlinks cuts Apple Search Ads CPI by 70% and increases ROAS 2x

“Apple Search Ads is a crucial channel to master for iOS marketing, and working with a platform, like Luna, that could provide these kinds of tools and expertise was a major key to success.”

Hany Jang, UA Manager at PLAYLINKS

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See how industry leaders like you drive growth with Luna

Pixocial scales Apple Search Ads campaigns with Luna, lowering CPA 24%

“We knew we needed to find an Apple Search Ads solution that would automate a lot of the manual work and still let us hit our performance goals.”

Emma Shu, Head of Growth at Pixocial

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See how industry leaders like you drive growth with Luna

Playstudios achieves higher D7 ROAS for Apple Search Ads than any other channel

“Luna has been a great asset for our global explanation. Their app marketing platform helped streamline our campaign launch, visualization, and performance management. With Luna, we’ve scaled up to our highest Apple Search Ads spend to date.”

Andrew Bolich, User Acquisition Analyst at Playstudios

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See how industry leaders like you drive growth with Luna

WorldRemit decreases CPA on Apple Search Ads

“Once the Optimization Center was activated, we were able to create a huge distribution of bids at keyword level that wouldn’t have been possible manually.”

Waseem Akram, Senior Growth Manager at WorldRemit

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Premium services

Stand out with great custom product pages that convert

Order tailor-made custom product pages developed and produced by our UA and design experts. Get the best results for your search results and Today tab campaigns with in-depth analysis and best-in-class execution from Luna.

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Need a refresher? Learn more about custom product pages