Expert tips for scaling
your app marketing

  • Creatives
  • Apple Search Ads
  • In-ad data
  • Creative optimization
  • More topics...
    • Creative production
    • Playable ads
    • Cross-channel marketing
    • Games
    • Apps
Case Study
Zempot leverages Luna’s managed UA services to strengthen app marketing
Zempot, Aquuua Casino
Zempot is one of the three major Korean companies specializing in social casino games across all platforms, with a missi...
  • creatives
  • user acquisition
Optimizing custom product pages for your Apple Search Ads search results campaigns
Ziva Shapiro
Custom product pages complete guide for Apple Search Ads search results campaigns At Luna, we’ve seen advertisers accou...
  • apple search ads
Webinar: How to scale up Apple Search Ads' new placements before the holidays
Tune in to hear Matthew Skurnick, Director of Product Growth at ironSource Luna, offer best practices for optimizing per...
  • apple search ads
Case Study
WorldRemit uses ironSource Luna’s Optimization Center to decrease CPA on Apple Search Ads
WorldRemit, WorldRemit
WorldRemit is a remittances provider that enables its customers to securely transfer money to over 130 other countries. ...
  • apple search ads

Subscribe to our newsletter for actionable app advice

Innovating with Luna: Apple Search Ads
At Appfest 2022, Ellie Yutcis, Director of Product at ironSource Luna, explained four ways to capitalize on users' searc...
    8 key findings to help you master your holiday advertising strategy
    Davis Silver
    When asked what they enjoy most about the holiday season, 69% said connecting with family and friends, 64% said giving g...
    • apps
    • user acquisition
    How to identify missed opportunities in your creative analysis with visualizations
    Matthew Skurnick, Director of Product Growth
    Many of the missed opportunities within creative optimization arise from oversight. With so many campaigns running, and ...
    • creative optimization
    How Luna’s integration with Sensor Tower helps you find the right keywords at scale
    Yotam Wimmer, Director of Product Management
    With 600 million users visiting the App Store each week and an average conversion rate of 50%, Apple Search Ads represen...
    • apple search ads
    See more