Expert tips for scaling
your app marketing

  • Creatives
  • Apple Search Ads
  • In-ad data
  • Creative optimization
  • More topics...
    • Creative production
    • Playable ads
    • Cross-channel marketing
    • Games
    • Apps
Blog
Appfest 2022: The next generation of ironSource innovations
Daniel Godley
Omer Kaplan, CRO, and co-founder of ironSource, spoke at Appfest 2022 on the philosophy behind ironSource’s innovations....
  • ab testing
  • apple search ads
  • ...
    • web3
Blog
Optimizing custom product pages for your Apple Search Ads search results campaigns
Ziva Shapiro
Custom product pages complete guide for Apple Search Ads search results campaigns At Luna, we’ve seen advertisers accou...
  • apple search ads
Blog
8 key findings to help you master your holiday advertising strategy
Davis Silver
When asked what they enjoy most about the holiday season, 69% said connecting with family and friends, 64% said giving g...
  • apps
  • user acquisition
Blog
How to identify missed opportunities in your creative analysis with visualizations
Matthew Skurnick, Director of Product Growth
Many of the missed opportunities within creative optimization arise from oversight. With so many campaigns running, and ...
  • creative optimization


Subscribe to our newsletter for actionable app advice

Subscribe
Blog
How Luna’s integration with Sensor Tower helps you find the right keywords at scale
Yotam Wimmer, Director of Product Management
With 600 million users visiting the App Store each week and an average conversion rate of 50%, Apple Search Ads represen...
  • apple search ads
Blog
To build or to buy a data platform: How to decide the best approach for your marketing team
Rae Steinbach
From building an entire BI system in-house to supplementing its data with an outside tool, you’re probably using at leas...
  • creative optimization
  • user acquisition
Blog
You’re making creative decisions using incomplete data. Here’s how to get the full picture
Rae Steinbach
Marketing is generally the largest part of any app business’ budget - so making sure your marketing spend is used as eff...
  • creative optimization
  • creatives
  • ...
    • user acquisition
Blog
Tap To Reveal: The new JPEG-based interactive ad template for Luna Elements
Paola Croce, Product Associate at ironSource Luna
Interactive ads are consistently the best performing formats to run on SDK networks. They entice users with a preview of...
  • creative production
  • creatives
See more