Expert tips for scaling
your app marketing

  • Creatives
  • Apple Search Ads
  • In-ad data
  • Creative optimization
  • More topics...
    • Creative production
    • Playable ads
    • Cross-channel marketing
    • Games
    • Apps
Blog
Apple Search Ads 101
Ziva Shapiro
Apple Search Ads 101 guide and best practices   In this guide, we’ll discuss everything you need to know about Apple Se...
  • apple search ads
Blog
Find the ideal bid every time with Luna Optimization Center for Apple Search Ads
ironSource Luna
Luna has taken another major step in helping advertisers scale their Apple Search Ads campaigns with the new Optimizatio...
  • apple search ads
Blog
4 tips for quicker and easier creative optimization
John Wright
The mobile game industry is fast-paced and aggressive - someone is always waiting to replicate your game or your creativ...
  • ab testing
  • creative optimization
  • ...
    • creatives
    • user acquisition
Blog
The app CMO manifesto: Why unified marketing is the best way forward
Peli Beeri, General Manager
Since 2008 when it first emerged, the app economy has evolved to include some of the biggest brands in the world - and o...
  • apps
  • creatives
  • ...
    • cross-channel marketing
    • user acquisition


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Blog
How to scale your Apple Search Ads campaigns
Itai Kafri
Apple Search Ads has become one of the most important channels for app marketers to reach iOS users - in fact, accordin...
  • apple search ads
  • user acquisition
Blog
The secret to more efficient playable production
Ori Ben Moshe, Creative Manager
Bringing playable production in-house can result in greater control, speed, and affordability - so finding ways to impro...
  • creative production
  • creatives
  • ...
    • design
    • playable ads
    • user acquisition
Blog
Your UA strategy could be better - here’s why it needs playable ads
John Wright
The mobile advertising industry is shifting, and all signs are pointing towards playable ads becoming the next big thing...
  • creatives
  • playable ads
  • ...
    • user acquisition
Blog
5 myths about playable ads that are ending here and now
John Wright
Playables are incredibly effective for driving higher engagement, boosting conversion rates, and giving unique insights ...
  • creatives
  • playable ads
  • ...
    • user acquisition
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