NEOWIZ lowers CPA by 20% on Apple Search Ads with Luna from Unity

NEOWIZ is a Korean game publisher that works closely with developers to create high-quality online games published on multiple platforms worldwide. Yeongju Park, Marketing Manager at NEOWIZ, shares how scaling their Apple Search Ads search results campaigns with Luna from Unity’s platform helped them decrease CPA by 20%.

The need to diversify UA channels

We were looking for ways to branch out to new channels and gain more iOS users for our app, Golf Impact: World Tour. Each week, 650 million people go to the App Store with the intention of downloading apps, so we knew Apple Search Ads presents a huge opportunity to acquire high quality users. We decided to start running campaigns there. 

Our goal was to lower CPA, but we also needed campaign management tools that would help us stay organized and save time. That’s where Luna’s platform came in.

Getting a boost from a suite of Apple Search Ads tools 

Getting started with Luna was simple. It took us only a few minutes to integrate our Apple Search Ads and MMP data with the platform - and from there, we could see all of our activity easily on one dashboard. 

Once we set up our campaigns, Luna’s keyword discovery tool showed us what keywords our competitors were bidding on per country. Now, we could get insights into new high potential keywords that we could add to our campaigns.

"It took us only a few minutes to integrate our Apple Search Ads and MMP data with the platform - and from there, we could see all of our activity easily on one dashboard."

- Yeongju Park, Marketing Manager at NEOWIZ

Finally, we managed bids using Luna’s Optimization Center - an automated algorithm that recommends the best bid price each keyword needs to scale or increase performance. Using the Optimization Center minimized the amount of manual work required from our UA team and let us spend more time on fine-tuning our strategy. Additionally, Luna Views gave us a comprehensive overview of our keyword status, helping us make impactful adjustments accordingly. 

Improving performance by 20% 

With Luna’s keyword discovery tool and Optimization Center, we reduced CPA for our app by 20%. Not only did we boost performance with Luna, but their 24/7 Help Center was a major source of support throughout the process. We look forward to using Luna for more of our apps, and we also plan on using their custom product pages development services in the future.