Expert tips for scaling
your app marketing

  • Creatives
  • Apple Search Ads
  • Creative optimization
  • Creative production
  • More topics...
    • Playable ads
    • Cross-channel marketing
    • Games
    • Apps
Case Study
GOODROID’s Snow Race boosts playable ad performance with ironSource Luna
GOODROID, Snow Race
GOODROID is a popular Japanese gaming company with a large focus on hyper-casual games. Leveraging ironSource Luna to po...
  • creative optimization
  • creative production
  • ...
    • playable ads
Case Study
Zplay’s Survival Game Master hits #1 in the US with ironSource Luna’s help
Zplay, Survival Game Master
Zplay is a leading Chinese hyper-casual company that’s achieved millions of downloads globally. Zplay worked with ironSo...
  • creative optimization
  • creative production
  • ...
    • creatives
    • playable ads
Case Study
How BoomBit boosted IPM 20% with ironSource Luna’s in-ad data solution
BoomBit, Dog Life Simulator
BoomBit is a game developer based out of Gdańsk, Poland. They create games from all major mobile genres, including Ramp ...
  • creative optimization
  • creatives
Case Study
PLAYLINKS raises ROAS, lowers CPI, and gets a unified data view with Luna’s solutions for Apple Search Ads
PLAYLINKS, High Roller Vegas Casino Slots
Since its founding in 2015, Korea-based publisher PLAYLINKS has come to be a major player in casual gaming, particularly...
  • apple search ads


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Case Study
Bumble boosts conversion rates by 37% with Luna
Bumble Inc., Bumble
Bumble, the women-first dating and social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects...
  • creative optimization
  • creatives
  • ...
    • user acquisition
Case Study
Pixocial scales Apple Search Ads campaigns with Luna, lowering CPA 24%
Pixocial, Emma Shu, Head of Growth
Pixocial is a leading Singaporian company that develops photo and video editor apps. To expand and grow their user base ...
  • apple search ads
Case Study
Pixocial improves creative performance across channels with Luna
Pixocial, Emma Shu, Head of Growth
Pixocial is a leading Singaporian company that develops photo and video editor apps. To expand and grow their user base ...
  • creative optimization
Case Study
cocone reduces time spent analyzing creatives by 50% and beats CPI goals by 20% with Luna
cocone, Livly Island
Founded in 2008, cocone is a leading app developer out of Japan. They acquired the social game Livly Island in October 2...
  • creative optimization
  • creatives
  • ...
    • games
    • user acquisition
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