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Blog
Luna surfaces Apple Search Ads impression share data for smarter, more accurate bidding
Yotam Wimmer, Director of Product Management — May 29, 2023
Knowing your impression share for Apple Search Ads search terms gives you a clearer picture of your position in the mark...
  • apple search ads
  • user acquisition
Blog
Use all 4 Apple Search Ads placements to scale up your campaigns
Doron Wagner, Director of Media Innovation at Luna from Unity — Mar 23, 2023
After some time running search results campaigns on Apple Search Ads, it might feel like you’ve maxed out all your keywo...
  • apple search ads
  • user acquisition
Blog
How to scale your Apple Search Ads campaigns
Matthew Skurnick, Director of Product Growth — Mar 17, 2023
*This post was last updated on March 17, 2023 Apple Search Ads has become one of the most important channels for app...
  • apple search ads
  • user acquisition
Blog
Introducing Luna’s free solution for Apple Search Ads
Jasmine Cohen — Feb 15, 2023
Luna from Unity is giving app and game developers of all sizes the opportunity to try out our Apple Search Ads suite of ...
  • apple search ads


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Blog
Breaking silos to increase creative performance: How creative and growth teams can be BFFs
Rae Steinbach — Jan 31, 2023
There’s a major gap in the creative production process: the creative team usually hands off their designs to the rest of...
  • creative optimization
  • creatives
  • ...
    • user acquisition
Blog
Appfest 2022: The next generation of ironSource innovations
Daniel Godley — Dec 11, 2022
Omer Kaplan, CRO, and co-founder of ironSource, spoke at Appfest 2022 on the philosophy behind ironSource’s innovations....
  • ab testing
  • apple search ads
  • ...
    • web3
Blog
Optimizing custom product pages for your Apple Search Ads search results campaigns
Ziva Shapiro — Nov 28, 2022
Custom product pages complete guide for Apple Search Ads search results campaigns At Luna, we’ve seen advertisers accou...
  • apple search ads
Blog
8 key findings to help you master your holiday advertising strategy
Davis Silver — Nov 09, 2022
When asked what they enjoy most about the holiday season, 69% said connecting with family and friends, 64% said giving g...
  • apps
  • user acquisition
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