Expert tips for scaling
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  • Creative optimization
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    • Creative production
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    • Games
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Case Study
cocone reduces time spent analyzing creatives by 50% and beats CPI goals by 20% with Luna
cocone, Livly Island
Founded in 2008, cocone is a leading app developer out of Japan. They acquired the social game Livly Island in October 2...
  • creative optimization
  • creatives
  • ...
    • games
    • user acquisition
Case Study
PLAYSTUDIOS uses ironSource Luna to scale Apple Search Ads campaigns and improve efficiency
PLAYSTUDIOS, MyKonami Slots
PLAYSTUDIOS is a global gaming studio with a collection of award-winning social casino titles and a passionate community...
  • apple search ads
  • games
  • ...
    • user acquisition
Case Study
Game publisher FunPlus optimizes campaigns with deep creative insights from ironSource Luna
FunPlus, State of Survival
FunPlus is a game development company headquartered in Switzerland and with offices around the globe, partnered with iro...
  • creative optimization
  • creatives
  • ...
    • games
    • user acquisition
Case Study
How Papaya Gaming increased installs 76x and ROAS by 40% with ironSource LevelPlay
Papaya Gaming, Bingo Cash
Papaya Gaming is one of the fastest growing studios based in Tel Aviv, making them one of the top developers in their ge...
  • creatives
  • games
  • ...
    • on-device advertising
    • ua optimizer
    • user acquisition


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Case Study
Gigantic increases scale and ROI by elevating creative strategy and asset production with Luna
Gigantic, Clawee
Gigantic is transforming the world of arcade games by making physical arcade machines playable from mobile apps. Their f...
  • apple search ads
  • creative production
  • ...
    • games
    • user acquisition
Blog
Testing and optimizing creatives for casual games: Q&A with Trailmix
ironSource Luna
ironSource Luna sat down with Yoojin Jung, Head of UA and Growth at Trailmix Games - a free-to-play mobile game studio b...
  • creative optimization
  • creatives
  • ...
    • games
Case Study
Zynga cuts manual work time from hours to minutes with Luna Control
Zynga, Harry Potter: Puzzles & Spells
Zynga is a leading developer of the world's most popular social games that are played by millions of people around the w...
  • creative optimization
  • creatives
  • ...
    • games
    • user acquisition
Case Study
Hero Squad generates over 74 million impressions and increases CVR by 30% using Luna
8SEC, Hero Squad
8SEC is a team of skilled developers based in France that design, develop, and publish hybrid casual mobile games. Their...
  • creative production
  • creatives
  • ...
    • games
    • playable ads
    • user acquisition
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