How Postmates increased conversion rates 69% with Luna Control
Postmates, UA Team
Postmates offers a revolutionary Urban Logistics app that connects customers with local couriers who can deliver anything from any store or restaurant in minutes. In order to scale, Postmates needs to effectively engage potential users across an array of channels to continuously grow a high-quality, paying user base.
With a desire to solidify its presence over multi-channel properties, Postmates worked with Luna to grow monthly paying users, attain stronger conversion rates and reduce cost per first payer.
The strategy
By using Luna’s platform and in-house expertise, Postmates could create more targeted campaigns and effectively manage creative assets for superior performance. Postmates could also benefit directly from Luna’s early feature adoptions, and could successfully leverage a specific beta for in-app action value optimization, tROAS. This feature uses bidding capabilities to attain desired ROAS goals, reducing cost per first payer, growing paying user counts and attaining stronger conversion rates.
With tROAS bidding and other Luna features in place, Postmates could tap into:
New-to-market products targeted towards lower-funnel conversion values
Comprehensive bid/budget management
Advanced asset level breakdown and asset optimization dashboards
Seamless bulk uploading of playables ads, images and videos and bypassing of YouTube upload processes
The results
Within the first few months of using Luna’s solution, Postmates saw impressive results: a 118% increase in monthly new paying user base, a 69% increase in conversion rates, and 30% less cost per first payer. By using Luna’s platform and in house expertise, Postmates could create more targeted campaigns and effectively manage creative assets for superior performance.
