Expert tips for scaling
your app marketing

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    • Creative production
    • Playable ads
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    • Games
    • Apps
Case Study
GOODROID’s Snow Race boosts playable ad performance with ironSource Luna
GOODROID, Snow Race
GOODROID is a popular Japanese gaming company with a large focus on hyper-casual games. Leveraging ironSource Luna to po...
  • creative optimization
  • creative production
  • ...
    • playable ads
Case Study
Zplay’s Survival Game Master hits #1 in the US with ironSource Luna’s help
Zplay, Survival Game Master
Zplay is a leading Chinese hyper-casual company that’s achieved millions of downloads globally. Zplay worked with ironSo...
  • creative optimization
  • creative production
  • ...
    • creatives
    • playable ads
Blog
The secret to more efficient playable production
Ori Ben Moshe, Creative Manager
Bringing playable production in-house can result in greater control, speed, and affordability - so finding ways to impro...
  • creative production
  • creatives
  • ...
    • design
    • playable ads
    • user acquisition
Blog
Your UA strategy could be better - here’s why it needs playable ads
John Wright
The mobile advertising industry is shifting, and all signs are pointing towards playable ads becoming the next big thing...
  • creatives
  • playable ads
  • ...
    • user acquisition


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Blog
5 myths about playable ads that are ending here and now
John Wright
Playables are incredibly effective for driving higher engagement, boosting conversion rates, and giving unique insights ...
  • creatives
  • playable ads
  • ...
    • user acquisition
Blog
What the hell is a marketing developer and does your game studio need one?
Steven Chard, GM at ironSource Luna
With mobile UA constantly evolving (iOS privacy updates as the most recent example), now more than ever - creatives are ...
  • creative production
  • creatives
  • ...
    • playable ads
    • user acquisition
Blog
5 missed opportunities that can destroy your playable ad
Elad Gabison
You’ve spent countless hours drilling down your concept, fine-tuning design, and focusing on building the best possible ...
  • creative optimization
  • creatives
  • ...
    • playable ads
    • user acquisition
Case Study
Hero Squad generates over 74 million impressions and increases CVR by 30% using Luna
8SEC, Hero Squad
8SEC is a team of skilled developers based in France that design, develop, and publish hybrid casual mobile games. Their...
  • creative production
  • creatives
  • ...
    • games
    • playable ads
    • user acquisition
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