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Case Study
KAYAC ranks #1 for free games in US Google Play Store with Luna
KAYAC, Number Master
KAYAC is a hyper-casual publisher in Japan, and achieved the highest number of app downloads as a Japanese company in bo...
  • playable ads
  • user acquisition
Case Study
GOODROID’s Snow Race boosts playable ad performance with ironSource Luna
GOODROID, Snow Race
GOODROID is a popular Japanese gaming company with a large focus on hyper-casual games. Leveraging ironSource Luna to po...
  • creative optimization
  • creative production
  • ...
    • playable ads
Case Study
Zplay’s Survival Game Master hits #1 in the US with ironSource Luna’s help
Zplay, Survival Game Master
Zplay is a leading Chinese hyper-casual company that’s achieved millions of downloads globally. Zplay worked with ironSo...
  • creative optimization
  • creative production
  • ...
    • creatives
    • playable ads
Blog
The secret to more efficient playable production
Ori Ben Moshe, Creative Manager — Apr 28, 2022
Bringing playable production in-house can result in greater control, speed, and affordability - so finding ways to impro...
  • creative production
  • creatives
  • ...
    • design
    • playable ads
    • user acquisition


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Blog
Your UA strategy could be better - here’s why it needs playable ads
John Wright, Head of Customer Success at ironSource Luna — Mar 31, 2022
The mobile advertising industry is shifting, and all signs are pointing towards playable ads becoming the next big thing...
  • creatives
  • playable ads
  • ...
    • user acquisition
Blog
5 myths about playable ads that are ending here and now
John Wright, Head of Customer Success at ironSource Luna — Mar 15, 2022
Playables are incredibly effective for driving higher engagement, boosting conversion rates, and giving unique insights ...
  • creatives
  • playable ads
  • ...
    • user acquisition
Blog
What the hell is a marketing developer and does your game studio need one?
Steven Chard, GM at ironSource Luna — Feb 20, 2022
With mobile UA constantly evolving (iOS privacy updates as the most recent example), now more than ever - creatives are ...
  • creative production
  • creatives
  • ...
    • playable ads
    • user acquisition
Blog
5 missed opportunities that can destroy your playable ad
Elad Gabison — Feb 08, 2022
You’ve spent countless hours drilling down your concept, fine-tuning design, and focusing on building the best possible ...
  • creative optimization
  • creatives
  • ...
    • playable ads
    • user acquisition
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