Expert tips for scaling
your app marketing

  • Creatives
  • Apple Search Ads
  • In-ad data
  • Creative optimization
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    • Creative production
    • Playable ads
    • Cross-channel marketing
    • Games
    • Apps
Case Study
Zplay’s Survival Game Master hits #1 in the US with ironSource Luna’s help
Zplay, Survival Game Master
Zplay is a leading Chinese hyper-casual company that’s achieved millions of downloads globally. Zplay worked with ironSo...
  • creative optimization
  • creative production
  • ...
    • creatives
    • playable ads
Case Study
How BoomBit boosted IPM 20% with ironSource Luna’s in-ad data solution
BoomBit, Dog Life Simulator
BoomBit is a game developer based out of Gdańsk, Poland. They create games from all major mobile genres, including Ramp ...
  • creative optimization
  • creatives
Case Study
Bumble boosts conversion rates by 37% with Luna
Bumble Inc., Bumble
Bumble, the women-first dating and social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects...
  • creative optimization
  • creatives
  • ...
    • user acquisition
Blog
4 tips for quicker and easier creative optimization
John Wright
The mobile game industry is fast-paced and aggressive - someone is always waiting to replicate your game or your creativ...
  • ab testing
  • creative optimization
  • ...
    • creatives
    • user acquisition


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Video
Visualize your marketing data: Meet Luna Views
Visualize your marketing data to extract more meaningful insights with Luna Views
  • creative optimization
  • creatives
Blog
The app CMO manifesto: Why unified marketing is the best way forward
Peli Beeri, General Manager
Since 2008 when it first emerged, the app economy has evolved to include some of the biggest brands in the world - and o...
  • apps
  • creatives
  • ...
    • cross-channel marketing
    • user acquisition
Video
LevelUp Academy: How to build a winning creative team
Tune in to learn how to structure an in-house creative team with Luna VP Product Adam Stevens
  • creative production
  • creatives
Case Study
cocone reduces time spent analyzing creatives by 50% and beats CPI goals by 20% with Luna
cocone, Livly Island
Founded in 2008, cocone is a leading app developer out of Japan. They acquired the social game Livly Island in October 2...
  • creative optimization
  • creatives
  • ...
    • games
    • user acquisition
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