Expert tips for scaling
your app marketing

  • Creatives
  • Apple Search Ads
  • In-ad data
  • Creative optimization
  • More topics...
    • Creative production
    • Playable ads
    • Cross-channel marketing
    • Games
    • Apps
Case Study
MondayOFF finds their hero creative in less than a week with Luna Dynamic Playable
MondayOFF, Change and Drop
MondayOFF is a fast-growing global hyper-casual publisher. Launching in 2018, they had 5 million MAU in just the first y...
  • creative production
  • creatives
Case Study
Zempot leverages Luna’s managed UA services to strengthen app marketing
Zempot, Aquuua Casino
Zempot is one of the three major Korean companies specializing in social casino games across all platforms, with a missi...
  • creatives
  • user acquisition
Blog
You’re making creative decisions using incomplete data. Here’s how to get the full picture
Rae Steinbach
Marketing is generally the largest part of any app business’ budget - so making sure your marketing spend is used as eff...
  • creative optimization
  • creatives
  • ...
    • user acquisition
Blog
Tap To Reveal: The new JPEG-based interactive ad template for Luna Elements
Paola Croce, Product Associate at ironSource Luna
Interactive ads are consistently the best performing formats to run on SDK networks. They entice users with a preview of...
  • creative production
  • creatives


Subscribe to our newsletter for actionable app advice

Subscribe
Case Study
Zplay’s Survival Game Master hits #1 in the US with ironSource Luna’s help
Zplay, Survival Game Master
Zplay is a leading Chinese hyper-casual company that’s achieved millions of downloads globally. Zplay worked with ironSo...
  • creative optimization
  • creative production
  • ...
    • creatives
    • playable ads
Case Study
How BoomBit boosted IPM 20% with ironSource Luna’s in-ad data solution
BoomBit, Dog Life Simulator
BoomBit is a game developer based out of Gdańsk, Poland. They create games from all major mobile genres, including Ramp ...
  • creative optimization
  • creatives
Case Study
Bumble boosts conversion rates by 37% with Luna
Bumble Inc., Bumble
Bumble, the women-first dating and social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects...
  • creative optimization
  • creatives
  • ...
    • user acquisition
Blog
4 tips for quicker and easier creative optimization
John Wright, Head of Customer Success at ironSource Luna
The mobile game industry is fast-paced and aggressive - someone is always waiting to replicate your game or your creativ...
  • ab testing
  • creative optimization
  • ...
    • creatives
    • user acquisition
See more