Tap To Reveal: The new JPEG-based interactive ad template for Luna Elements

Interactive ads are consistently the best performing formats to run on SDK networks. They entice users with a preview of your app, giving them a window into the experience awaiting them on the other side of the install. But this highly effective form of advertising has a catch - interactive ads are usually costly and can take months to produce, even for those studios with the budgets to outsource their creatives. 

That’s where Luna Elements comes in, offering a no-code ad builder that enables you to easily and efficiently produce interactive creatives without the prerequisite expertise or resources. 

Luna Elements has a variety of templates to help your interactive ads pop: 

Adding to this suite, the Luna team recently released a brand new template that will further enable your interactive ads to hook the curiosity of your users: the JPEG-based Tap To Reveal. 

Tap To Reveal offers 4 new and unique mechanics for users to navigate through an ad creative: uncovering an object, adding an object, identifying hidden objects, and selecting fail/win options. 

The new template is JPEG-based, only using static (JPEG and PNG) and animated assets (GIF and APNG), making it easier and faster to use. By being JPEG-based, Tap To Reveal eases the production process of your interactive ads, enabling you to create more ad experiences without the significant costs and time associated with impactful interactive formats. This also means you get greater flexibility when concept testing on users, allowing you to try a variety of mechanics to find which works best for your app. 

Let’s take a look at these 4 new mechanics and learn how you can incorporate the template to boost your creative strategy.

1. Uncovering an object

The first mechanic, uncovering an object, taps into the curiosity of users, prompting them to click on a covered or marked area to reveal a hidden object. These static hidden objects move users to interact with your ad, wanting to know what is underneath. In the example above, an interactive ad for Supersonic's game Become a Queen, users tap the blemishes on the woman’s face to reveal what her face looks like beneath. 

2. Adding an object

The mechanic adding an object prompts the user to click on a marked area to add an object, allowing the user to get a glimpse of what your app has to offer and enabling you to show users a realistic window into your app’s gameplay. In this example, also from Become a Queen, users tap on a highlighted make-up palette to add different looks to a woman’s face - adding a static image of the applied makeup over the woman’s face. 

3. Hidden object

The hidden objects mechanic hooks users by creating curiosity, prompting them to click on the ad to reveal hidden interactive objects. Users ‘win’ by finding the hidden objects. 

This example from Supersonic's game Escape from School prompts the user to find two throwable objects. Once the user taps on the two objects, the interactive ad reveals red circles showing that the user has found the hidden static objects. As a reward, the user is then shown a gif of the woman throwing those objects. 

4. Fail/win 

Fail/win interactive ads get users to become emotionally invested in your app before install. Users are prompted to choose between two options, one being the correct choice and the other incorrect. 

In this example also from Escape from School, the user is given the option to run left or right. If the user chooses to run left they’re given a fail message and are caught by an attacker, if the user chooses to run right they’re given a success message and escape. 

This hooks the user through either outcome. If the user fails they feel frustrated, moving them to install the app to retry and succeed. If the user succeeds they get a sense of accomplishment, moving them to install the app to relive that experience. 

The impact of Tap To Reveal on your overall UA  

Tap To Reveal offers many features to hook users’ curiosity while using only JPEG and APNG assets, reducing your time to market and easing the interactive ad creation process. On top of that, the four new mechanics mean you also get greater flexibility to concept test. All in all,  you can now tailor your interactive ads to get the impact you want and use the hooks that work best for your users, quicker. 

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