Run better Apple Search Ads campaigns with Luna

Find high potential keywords efficiently, deeply analyze campaign results, and automatically optimize bids with Luna, the all-in-one marketing platform.

Trusted by leading app and game businesses:

Go fully automatic and get scaling

Designed to take your Apple Search Ads campaigns to the next level

Suite of campaign management tools tailor-made to complement Apple Search Ads Advanced
One dashboard to unify all your data – from channel to MMP, internal BI, and keyword intelligence
Built-in keyword discovery and smart bidding to help you scale search results performance while decreasing your workload

After six months our clients see:


IPM increase


CPI decrease

Give your campaigns a boost with Luna

Apple Search Ads analytics

Take a deeper dive into performance

See the full funnel by unifying data from your Apple Search Ads campaigns, MMP, and internal BI system. Then analyze keyword and custom product page performance, track impression share, and optimize your campaigns towards KPIs, like ROAS, CPI, and CPA.

Keyword discovery

Find new, high quality keywords at scale

Identify new keywords and seamlessly integrate them into your Apple Search Ads search results campaigns, all on the Luna platform. Partnering with Sensor Tower, a leading app intelligence platform, we bring you the best source for competitor intelligence and recommend high potential keywords. You’ll make smart decisions based on impression share, keyword ranking, and bid status.

Apple Search Ads campaign optimization

Scale up with automated bids

Luna’s Optimization Center algorithm automatically finds and recommends the bid price each keyword needs to scale for search results campaigns – so you can save time and increase efficiency. Plus, you can review every recommendation for more control.

Advanced keyword management

Manage ad operations in bulk

Boost efficiency and save valuable time on your ad ops by managing bids, keywords, and campaigns in bulk, with a suite of tools layered on top of Apple Search Ads Advanced for search results campaigns.

slider image
slider icon

See how industry leaders like you drive growth with Luna

Playlinks cuts Apple Search Ads CPI by 70% and increases ROAS 2x

“Apple Search Ads is a crucial channel to master for iOS marketing, and working with a platform, like Luna, that could provide these kinds of tools and expertise was a major key to success.”

Hany Jang, UA Manager at PLAYLINKS

View case study
slider image
slider icon

See how industry leaders like you drive growth with Luna

Pixocial scales Apple Search Ads campaigns with Luna, lowering CPA 24%

“We knew we needed to find an Apple Search Ads solution that would automate a lot of the manual work and still let us hit our performance goals.”

Emma Shu, Head of Growth at Pixocial

View case study
slider image
slider icon

See how industry leaders like you drive growth with Luna

Playstudios achieves higher D7 ROAS for Apple Search Ads than any other channel

“Luna has been a great asset for our global explanation. Their app marketing platform helped streamline our campaign launch, visualization, and performance management. With Luna, we’ve scaled up to our highest Apple Search Ads spend to date.”

Andrew Bolich, User Acquisition Analyst at Playstudios

View case study
slider image
slider icon

See how industry leaders like you drive growth with Luna

WorldRemit decreases CPA on Apple Search Ads

“Once the Optimization Center was activated, we were able to create a huge distribution of bids at keyword level that wouldn’t have been possible manually.”

Waseem Akram, Senior Growth Manager at WorldRemit

View case study

Premium services

Stand out with great custom product pages that convert

Order tailor-made custom product pages developed and produced by our UA and design experts. Get the best results for your search results and Today tab campaigns with in-depth analysis and best-in-class execution from Luna.

Find out more

Need a refresher? Learn more about custom product pages

Why you’ll choose us

For the past 10 years, we’ve been helping app marketers grow. Now as an official Apple Search Ads Partner, we can support our customers even better.

Part of the Unity solutions portfolio

You’re backed by the #1 platform for creating and growing apps

Cross-channel solution for all paid UA

One dashboard for managing 30+ paid channels, not just Apple Search Ads

Global presence

Offices in US, EMEA, and APAC with team members fluent in English, Hebrew, Spanish, Chinese, Korean, and Japanese

Get expert tips on app growth

Luna surfaces Apple Search Ads impression share data for smarter, more accurate bidding


NEOWIZ lowers CPA by 20% on Apple Search Ads with Luna from Unity


Leveraging product pages - while browsing ads


Check out more Unity products to create and grow your app

Give your
Apple Search Ads campaigns a boost

Get started for free