Expert tips for scaling
your app marketing

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    • Creative production
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Case Study
GOODROID’s Snow Race boosts playable ad performance with ironSource Luna
GOODROID, Snow Race
GOODROID is a popular Japanese gaming company with a large focus on hyper-casual games. Leveraging ironSource Luna to po...
  • creative optimization
  • creative production
  • ...
    • playable ads
Case Study
Zplay’s Survival Game Master hits #1 in the US with ironSource Luna’s help
Zplay, Survival Game Master
Zplay is a leading Chinese hyper-casual company that’s achieved millions of downloads globally. Zplay worked with ironSo...
  • creative optimization
  • creative production
  • ...
    • creatives
    • playable ads
Video
LevelUp Academy: How to build a winning creative team
Tune in to learn how to structure an in-house creative team with Luna VP Product Adam Stevens
  • creative production
  • creatives
Blog
The secret to more efficient playable production
Ori Ben Moshe, Creative Manager
Bringing playable production in-house can result in greater control, speed, and affordability - so finding ways to impro...
  • creative production
  • creatives
  • ...
    • design
    • playable ads
    • user acquisition


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Blog
Should you be bringing your creatives in-house?
Dan Greenberg
Originally published in gamesindustry.biz In recent years, with user acquisition becoming increasingly automated, the...
  • creative production
  • creatives
  • ...
    • user acquisition
Case Study
Gigantic increases scale and ROI by elevating creative strategy and asset production with Luna
Gigantic, Clawee
Gigantic is transforming the world of arcade games by making physical arcade machines playable from mobile apps. Their f...
  • apple search ads
  • creative production
  • ...
    • games
    • user acquisition
Blog
Breaking down the walls between teams to improve your app’s UA from all sides
Adam Stevens, VP Product at ironSource Luna
There's often a wall between the different teams within a mobile studio, with the UA team, games team, and creative team...
  • creative production
  • creatives
  • ...
    • user acquisition
Blog
What the hell is a marketing developer and does your game studio need one?
Steven Chard, GM at ironSource Luna
With mobile UA constantly evolving (iOS privacy updates as the most recent example), now more than ever - creatives are ...
  • creative production
  • creatives
  • ...
    • playable ads
    • user acquisition
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