GET A DEMO

Expert tips for scaling
your app marketing

  • Creatives
  • Apple Search Ads
  • In-ad data
  • Creative optimization
  • More topics...
    • Creative production
    • Playable ads
    • Cross-channel marketing
    • Games
    • Apps
      • Reset all Done
Blog
In-ad analytics: How to crack the black box of creative performance
Adam Stevens, VP Product at ironSource Luna — Dec 15, 2021
If you’re part of or work alongside a user acquisition team, then there’s no doubt you’re familiar with the highs and lo...
  • creative optimization
  • creatives
  • ...
    • in-ad data
    • playable ads
Blog
3 in-ad data metrics to optimize in your mobile game ad creative - and how
Reuben Lewis — Sep 30, 2020
Mobile ad metrics The rise of interactive ads has opened up a new world of in-ad data which gives insight into the user...
  • creative optimization
  • creatives
  • ...
    • games
    • in-ad data
    • user acquisition
Blog
Measuring time-to-engagement in interactive ads
ironSource Luna — Oct 15, 2018
Daniel Herman is the Product Manager of ironSource's Playworks Studio. This article originally appeared on his LinkedIn ...
  • creative optimization
  • creatives
  • ...
    • in-ad data
    • user acquisition
Blog
How to create retention in playable ads
Dan Greenberg — Aug 18, 2018
In contrast to other ad formats, playable ads are unique in that they aren’t just one component in a larger user acquisi...
  • creative optimization
  • creatives
  • ...
    • in-ad data
    • user acquisition
See more