Expert tips for scaling
your app marketing

  • Creatives
  • Apple Search Ads
  • In-ad data
  • Creative optimization
  • More topics...
    • Creative production
    • Playable ads
    • Cross-channel marketing
    • Games
    • Apps
Blog
How to identify missed opportunities in your creative analysis with visualizations
Matthew Skurnick, Director of Product Growth
Many of the missed opportunities within creative optimization arise from oversight. With so many campaigns running, and ...
  • creative optimization
Blog
To build or to buy a data platform: How to decide the best approach for your marketing team
Rae Steinbach
From building an entire BI system in-house to supplementing its data with an outside tool, you’re probably using at leas...
  • creative optimization
  • user acquisition
Blog
You’re making creative decisions using incomplete data. Here’s how to get the full picture
Rae Steinbach
Marketing is generally the largest part of any app business’ budget - so making sure your marketing spend is used as eff...
  • creative optimization
  • creatives
  • ...
    • user acquisition
Case Study
GOODROID’s Snow Race boosts playable ad performance with ironSource Luna
GOODROID, Snow Race
GOODROID is a popular Japanese gaming company with a large focus on hyper-casual games. Leveraging ironSource Luna to po...
  • creative optimization
  • creative production
  • ...
    • playable ads


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Case Study
Zplay’s Survival Game Master hits #1 in the US with ironSource Luna’s help
Zplay, Survival Game Master
Zplay is a leading Chinese hyper-casual company that’s achieved millions of downloads globally. Zplay worked with ironSo...
  • creative optimization
  • creative production
  • ...
    • creatives
    • playable ads
Case Study
How BoomBit boosted IPM 20% with ironSource Luna’s in-ad data solution
BoomBit, Dog Life Simulator
BoomBit is a game developer based out of Gdańsk, Poland. They create games from all major mobile genres, including Ramp ...
  • creative optimization
  • creatives
Case Study
Bumble boosts conversion rates by 37% with Luna
Bumble Inc., Bumble
Bumble, the women-first dating and social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects...
  • creative optimization
  • creatives
  • ...
    • user acquisition
Case Study
Pixocial improves creative performance across channels with Luna
Pixocial, Emma Shu, Head of Growth
Pixocial is a leading Singaporian company that develops photo and video editor apps. To expand and grow their user base ...
  • creative optimization
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