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Blog
8 key findings to help you master your holiday advertising strategy
Davis Silver — Nov 09, 2022
When asked what they enjoy most about the holiday season, 69% said connecting with family and friends, 64% said giving g...
  • apps
  • user acquisition
Blog
The app CMO manifesto: Why unified marketing is the best way forward
Peli Beeri, General Manager at ironSource Luna — Jun 27, 2022
Since 2008 when it first emerged, the app economy has evolved to include some of the biggest brands in the world - and o...
  • apps
  • creatives
  • ...
    • cross-channel marketing
    • user acquisition
Case Study
How Luna helped Pixocial's Apple Search Ads campaigns get 40% higher ROAS than other channels
Pixocial, BeautyPlus
Pixocial, also known as Meitu, is one of China’s top internet enterprises owing to its leading AI-driven image and video...
  • apple search ads
  • apps
  • ...
    • cross-channel marketing
    • user acquisition
Case Study
Anylight increases IPM by 160% and decreases CPI by 43% with ironSource’s creative management solution
Fitbest, Anylight
Anylight is a photo editing app that allows you to perfect your pictures with unique tools. You can remove objects, chan...
  • apps
  • creative production
  • ...
    • creatives
    • playable ads
    • subscription
    • user acquisition


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Case Study
Calm boosts installs 106% with ironSource playable ad
Calm, Calm
Calm is the leading mental wellness app, with over 100 million downloads and multiple awards, such as Apple’s 2017 iPhon...
  • apps
  • creative production
  • ...
    • creatives
    • playable ads
    • subscription
    • user acquisition
Blog
How to design and optimize creatives for mobile apps
Giacomo Maragliulo — Apr 08, 2021
Engaging ad creatives are key to succeeding on an ad network, and are often the difference between acquiring users at sc...
  • apps
  • creative optimization
  • ...
    • creatives
    • subscription
    • user acquisition
Case Study
Video sharing app Likee increases installs 30% with playables
Bigo, Likee
Likee is a prominent video sharing app published by the Singapore-based company, Bigo. Operating in a highly competitive...
  • apps
  • creative production
  • ...
    • creatives
    • playable ads
    • subscription
    • user acquisition
Blog
Should non-gaming apps use playable ads?
ironSource Luna — Jun 25, 2017
This article originally appeared on iMedia Connection.  Advertising technology is evolving, and as developers continu...
  • apps
  • creatives
  • ...
    • playable ads
    • user acquisition
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