Expert tips for scaling
your app marketing

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  • In-ad data
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    • Creative production
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Blog
The app CMO manifesto: Why unified marketing is the best way forward
Peli Beeri, General Manager
Since 2008 when it first emerged, the app economy has evolved to include some of the biggest brands in the world - and o...
  • apps
  • creatives
  • ...
    • cross-channel marketing
    • user acquisition
Case Study
How Pixocial gained 40% higher ROAS than other channels using Luna
Pixocial, BeautyPlus
Pixocial, also known as Meitu, is one of China’s top internet enterprises owing to its leading AI-driven image and video...
  • apple search ads
  • apps
  • ...
    • cross-channel marketing
    • user acquisition
Case Study
Anylight increases IPM by 160% and decreases CPI by 43% with ironSource’s creative management solution
Fitbest, Anylight
Anylight is a photo editing app that allows you to perfect your pictures with unique tools. You can remove objects, chan...
  • apps
  • creative production
  • ...
    • creatives
    • playable ads
    • subscription
    • user acquisition
Case Study
Calm boosts installs 106% with ironSource playable ad
Calm, Calm
Calm is the leading mental wellness app, with over 100 million downloads and multiple awards, such as Apple’s 2017 iPhon...
  • apps
  • creative production
  • ...
    • creatives
    • playable ads
    • subscription
    • user acquisition


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Blog
How to design and optimize creatives for mobile apps
Giacomo Maragliulo
Engaging ad creatives are key to succeeding on an ad network, and are often the difference between acquiring users at sc...
  • apps
  • creative optimization
  • ...
    • creatives
    • subscription
    • user acquisition
Case Study
Video sharing app Likee increases installs 30% with playables
Bigo, Likee
Likee is a prominent video sharing app published by the Singapore-based company, Bigo. Operating in a highly competitive...
  • apps
  • creative production
  • ...
    • creatives
    • playable ads
    • subscription
    • user acquisition
Blog
Should non-gaming apps use playable ads?
ironSource Luna
This article originally appeared on iMedia Connection.  Advertising technology is evolving, and as developers continu...
  • apps
  • creatives
  • ...
    • playable ads
    • user acquisition
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