Ludia aces multi-channel efficiency with Luna Control

Ludia is an app developer behind hit franchises like Jurassic World and How to Train Your Dragon and one of Canada’s leading mobile game companies. Their high-quality portfolio includes original games based on internationally recognized brands, such as Jurassic World: Alive, Dungeons & Dragons, Teenage Mutant Ninja Turtles: Legends, and many more.

The challenge

Ludia sought a better way to manage their marketing campaigns across channels. Their main focus was on improving campaign and creative performance, as well as making sense of their vast sets of multi-source data.

The solution

The team leveraged the Luna platform to generate seamless reporting based on aggregated channel and MMP data. By analyzing these reports and taking action from them directly, the team was able to ensure their spend was well-optimized across channels, audiences, and devices – from activity-wide down to a single asset. 

They also relied on Luna's creative analysis suite to enhance their creative testing strategy and gain a deeper understanding of what was working and why. By generating learnings more efficiently, they were able to detect key risks and opportunities without sacrificing ROI. 

The results

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“The best thing about Luna has been the immediate dedication to solving all of our issues. We came online and right off the bat we had a dashboard with data that we could trust, aggregating across multiple channels and sources to really get to the root of what was working and what wasn’t. The platform has generated countless time savings, making our team that much more efficient.” – Taylor Lundgren, User Acquisition Director at Ludia